❔ Wen Merge?

This is the last mail before The Merge. The end of one era and the beginning of a new one, so be prepared for a piece of news about that in the next mail.

There were a lot of updates about The Merge in previous emails. You can find all of them on the Bored Founders Club site.

The Merge is the most significant event in a web3 world thus far, and everyone can observe that. Be aware of scams.

If you hold ETH in your crypto wallet, you don't need to do anything.

I will raise one more thing about The Merge. What is the impact of this update on our beloved planet Earth?

"Ethereum's energy consumption will be reduced by ~99.95% following The Merge from proof-of-work (PoW) to proof-of-stake (PoS). After The Merge, Ethereum will use dramatically less carbon to be more secure". (source)

What ~99.95% mean in the Ethereum case? One of the brave Reddit users counts it. That's over 110 TWh/year, or 110 billion kilowatt-hours. It's fifteen 800 MW nuclear reactors (pretty big ones), working without a pause. The numbers are impressive.

It's another big step in the direction of mass adoption of the web3 world.

I hope that everything will go well. There is a chance that Vitalik won't have new grey hairs, and we can use this meme last time!

On the market, one of the advantages could be highlighting your company by doing something in a different way than other ones. It’s essential to be different; the easiest way is to do something new that other companies didn’t do. New technology is often an opportunity to attract clients’ attention.

Starbucks, one of the biggest coffeehouse brands worldwide, is creating its own web3 experience. Is it only a marketing activity or thoughtful action in a new field?

The company announced it in these words:

“New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences.

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees).”

Starbucks is well known for its loyalty programs. This is natural to extend this part of their activities. The NFT loyalty program will be created based on Ethereum layer 2, the Polygon. From the branding point of view, this is a good moment. Polygon is PoS, and Ethereum should be this week, also. There will be no eco argument against this collection (maybe The Merge was needed to speed up mass adoption? ).

The program will start in the U.S. There will be games and challenges that allow members to gain rewards. There will be a market to sell and buy collected NFTs. For example, one reward is a trip to a Starbucks farm in Costa Rica.

There will be no cryptocurrency or crypto wallet needed. This argument will support the mass adoption of web3 through this activity. If this will be enough user friendly.

The urban legend says that Starbucks made a fortune on their prepaid cards. It was required to recharge the card before using it to gain amazing deals. A lot of folks forget about the money, and let it go. Prepaid money was valid for a particular time.

Suppose Starbucks uses this experience and succeeds with the mass adoption of its NFT collection. In that case, we should expect huge profits. We experienced the success of big brands in NFT fields. People trust a big brand. They will not cheat.

Starbucks has nothing to lose. IMHO: They can only win and help with the mass adoption of web3.

Important question:
Would you think that the ordered NFT will be signed with a name?

WEB3 EXPRESS NEWS

Last time we wrote about THE RUSSIAN VERSION OF STABLECOIN. We added there an idea of a cryptocurrency backed by gold. One of our attentive readers drew attention to PaxGold. If you are interested in owning some gold, this might be a cryptocurrency for you. Not Financial Advise, Do Your Own Research.

“Pax Gold (PAXG) is a digital asset. Each token is backed by one fine troy ounce (t oz) of a 400 oz London Good Delivery gold bar, stored in Brink’s vaults. If you own PAXG, you own the underlying physical gold, held in custody by Paxos Trust Company”. (source)

Crypto community is very sensitive. Last Thursday it was cool to create some meme tokens with recently passed Queen Elizabeth II. To me it was at least inappropriate. Now, a new version of monopoly is something seditious. You are wondering what kind of monopoly it could be? The Celsius one. I know that a lot of people lose a lot of money, but to me it’s a funny idea. Don’t you think that the crypto community cannot laugh at themselves? The chance cards pic from Celsiusopoly below.

FOUNDERS NFT vs VIP NFT
(BFC CORNER)

What is the Bored Founders Club?
Bored Founders Club is a community of creators who want to understand and build the future of the Internet (web3).

Creators of the code (programmers)

Startup creators (founders)

Content creators (courses, newsletters, blog posts, other content)

Founders of companies (entrepreneurs)

Innovation creators (investors, inventors)

Hungry for knowledge and technology.

The goal of BFC is to build the most influential and valuable community related to technology, innovation and web3 IN THE WORLD.

Knowledge, Contacts, Cooperation, Investments, Events and Good Fun.

With a WORLDWIDE reach.

What is the difference between our first NFT collection Bored Founders Club Founders NFT, and a brand new Bored Founders Club VIP NFT (VIP NFT site available only in polish. If you need more info, reply to this mail).

Founders NFT is the top BFC collection. VIP is the second one in the order.
Founders NFT mint finished, VIP NFT will take place soon (you can buy it here using FIAT).
Founders NFT give permission to the whole Discord, promotion in BFC channels and allow you to participate in the BFC as a creator. VIP NFT gives limited permissions to all of that.
Both NFTs give access to courses, reports, knowledge, and online and live events. Feel free to ask for details.

We will show you more in the future episodes of the web3 newsletter - the Bored Founders News.